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Beauty

Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.

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Revlon One Step Volumizer Plus

$36.99

$40.00

Amazon

$36.99

$40.49

Target

Good Genes All-In-One Lactic Acid Treatment

$72.25

Amazon

$85.00

Ulta

$85.00

Sephora

Stila Stay All Day Waterproof Liquid Eye Liner

$12.00

$24.00

Amazon

$24.00

Ulta

$24.00

Stila

Wonderskin Wonder Blading Peel & Reveal Lip Color

$32.00

Amazon

$32.00

Wonderskin

Shop TODAY Beauty Award winners

Vivian Le / TODAY

Shop TODAY Beauty Awards

These award-winning products are perfect for mature skin

Vivian Le / TODAY

Shop TODAY Beauty Awards

Beauty Awards 2024: 34 skin care picks that took first place

Courtesy Shannon Garlin / TODAY

Beauty

This $23 hair loss serum undid years of damage to my hairline

Vivian Le / TODAY

Shop TODAY Beauty Awards

Shop TODAY Beauty Awards: Our face makeup winners start at $6

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Presidents Day deals on Hoka, Apple and more, up to 85% off

Amazon's Presidents Day sales has up to 63% off Apple, Stanley, more

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I tried the viral cordless straightening brush — now I can style my hair from anywhere

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Drunk Elephant Laini Latherless™ Conditioning Co-Cleanser

$46.00

Drunk Elephant

Kérastase Resistance Strengthening Hair Mask for Damaged Hair

$65.00

Sephora

$65.00

Amazon

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Evercalm™ Overnight Recovery Balm

$55.00

REN

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Evercalm™ Global Protection Cream

$52.00

REN

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TGIN Miracle Styling 3-N-1 Heat Protectant Spray

$13.99

TGIN

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Oui The People Lactic Acid Body Wash

$30.00

Oui The People

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Undefined Co. R&R Sun Elixir

$22.00

Undefined Co.

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Maed Beauty Signature Lip Pigment

$36.00

Maed Beauty

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Maed Beauty Reset Lip Serum

$36.00

Maed Beauty

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Maed Beauty Reset Lip Serum

$36.00

Maed Beauty

Dove Hair Mask

This affordable treatment is a 10-in-1 serum.

$9.98

Amazon

The Ordinary Retinol Serum with Squalane

This affordable formula targets signs of aging, according to the brand.

$9.30

The Ordinary

$14.29

Amazon

Redken Acidic Bonding Concentrate Serum

This serum promises to repair broken strands.

$45.00

Amazon

Maybelline TattooStudio Eyeliner Pencil

Perfect an eye makeup look with this longwear pencil.

$8.48

$8.99

Amazon

$9.99

Ulta

Maybelline Sky High Mascara

This Shop TODAY Beauty Awards winner promises to lengthen and lift lashes.

$8.32

$12.99

Amazon

$12.99

Ulta

$9.99

Target

Deck of Scarlet Threeway Solid Lip Oil

One Shop TODAY writer loves how “young” this oil makes her lips look.

$28.00

QVC

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Anastasia Beverly Hills Sculpted Brow & Lash Duo

$13.77

$31.00

Anthropologie

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Tangle Teezer Mini Ultimate Detangler

$5.97

$11.00

Anthropologie

Medix 5.5 Retinol Firming Moisturizer

This Shop TODAY Beauty Awards winner promises to reduce wrinkles and fine lines.

$25.98

Walmart

$19.99

$24.99

Amazon

Neutrogena Makeup Remover Eraser Stick

This makeup remover pen is a quick fix for common makeup mishaps.

$7.03

$12.59

Amazon

For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.

We found major Anthropologie deals on earrings, bags and more — all under $25

A serum for thin hair, retinol eye cream and more dermatologist-loved beauty problem solvers

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How to choose the right flat iron for your hair, plus stylist-approved straighteners to try

Is biotin good for thinning hair? What dermatologists say

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What causes an oily scalp? Experts explain how to manage it

You might be missing this one step in your hair care routine

Expert-approved hair-thickening products, from shampoos to serums and more

33 gifts under $25 that look way more expensive than they actually are

For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.

Haus Labs, Il Makiage, E.l.f.: Which foundation has the best coverage, finish and price?

My favorite blush is dewy, buildable and pigmented — and it's even good for my skin

The best makeup for mature skin, according to experts

Missing your summer glow? This viral tinted serum gave me instant vacation skin

The 8 best lipsticks for mature women, according to makeup artists and moms

Grandmas deserve it all! 42 gifts to spoil her with

Thin lashes are normal as you age, but these expert-loved mascaras can help

Why you should add an anti-aging serum to your skin care regime

37 Valentine's Day gifts Mom will love

Trendy, practical and affordable gifts for Gen Z

For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.

Get her something she'll love — 41 gifts for girlfriends

Amazon has a secret sale section exclusively for Prime members — clothing, tech and more up to 61% off

We have exclusive Presidents Day deals! Save on KitchenAid appliances, Lands' End, more

Gifts for your in-laws that’ll make you the talk of the family — for all the right reasons

How often should you really shower? Derms weigh in

Are you using the right moisturizer for aging skin? Experts explain

Struggling with discoloration? Experts say to look for this ingredient

Snail mucin for skin is trending — here’s what dermatologists think

Retinols don’t have to be expensive – these dermatologist-approved options start at $10

Tired of fine lines and wrinkles? Dermatologists say a retinol body lotion can help

49 crowd-pleasing gifts for all - everything's under $100

Presidents Day deals are starting! Up to 85% off on Hoka, Apple, more

Mature lipstick, trendy jumpsuits and more new and notable Walmart finds

We found early Target Presidents Day deals on Beats, Ninja, more — up to 70% off

Rosacea flare-up? Dermatologists recommend these 10 products

These self-care gifts will make Mom feel on cloud nine

10 caffeine eye creams that skin care experts and editors reach for, starting at $11

30 useful, unique gifts for hard-to-shop-for husbands

Exclusive: America’s favorite football mom, Donna Kelce, shares 12 must-have gift picks

Harper's Bazaar Hair Awards: 16 winners that treat everything from volume to split ends

43 Valentine's Day gifts for your hard-to-shop-for boyfriend

Are sheet masks effective? Experts weigh in on this viral skin care treatment

Our viewers’ all-time favorite winter products, starting at $9

The best eyeliners for aging skin, according to makeup artists

We've tried them all, and these are the perfumes Shop TODAY editors can't stop praising

four women embracing while exchanging Galentine's day gifts.

Will you be my Galentine? The best gifts for your BFFs

This $15 face mask is reviewers’ top choice for clearing pores

Do under-eye patches really work? Dermatologists weigh in

The best foundations for mature skin, according to makeup artists

Do retinol serums really have anti-aging benefits? Dermatologists weigh in

Can you get rid of cellulite at home? Derms weigh in

A viral cleaning paste, 'holy grail' brow pencil and more editors' picks — starting at $3

Mom deserves the world, but these gifts will have to suffice

I always thought this viral foundation was too good to be true — then I tried it

Jenna's Bookshop: An electric tea kettle, sunrise alarm clock and more — from $11

The best shea butter products for your face, body and hair, according to dermatologists

48 holiday gifts for the beauty lover in your life

Experts weigh in on skin-firming lotions and which are actually worth it

Hot rollers have made a comeback, and this affordable set has impressive results

In a pinch? Redditors and editors love these beauty products for ‘instant’ results

Jennifer Garner on aging and her favorite comfy sneakers

Spoil the woman in your life with gifts she’ll use every day

Why you should be using a hair mask for dry, damaged hair, according to experts

Celebrate the big 5-0 with these thoughtful birthday gifts

Shop designer deals up to 85% off from Coach, Gucci and more

53 gifts men in their 20s will love

Waking up with a puffy face? Experts explain why — plus, products to help

Experts say lip liners are the best way to achieve fuller lips — these are their top picks

Conair, Elemis, RoC: Amazon beauty deals you don't want to miss, as low as $3

Tired under eyes? This color corrector is a quick fix to treat and cover dark circles

Here's how to prevent female hair loss, plus products to help

The Ordinary is officially on Amazon — here's what the experts love

I've tried over 50 mascaras — these are my top 5

From LED lip masks to innovative scrunchies, these are the beauty gadgets to watch out for

Shop Amazon problem-solvers for January, starting at $9

50 gifts for tech lovers from award winners to expert picks

Tired of cakey makeup? Experts explain why skin tints are on the rise

Stinky sneakers? I tried popular shoe deodorizers — these were the best

From me, to me: The best Valentine's Day gifts to give yourself

Meghan Trainor on beauty faves and the product she uses for thin hair

Is your lip balm making your lips more chapped? Derms explain why

A dermatologist shares her favorite skin care for men

I haven't had a bad hair day since trying this award-winning curl cream

Soothe irritated skin with this unlikely skin care ingredient that derms recommend

Kelsea Ballerini on entering the next decade of her life, the high-protein snack she loves and more

I've worn this viral lipstick for nearly 20 years and I'll never stop buying it

How often should you really be washing your hair? We asked the experts

Pimple patches, lip oils and more teen skin care products loved by a derm

Valentine's Day gifts you can find on Amazon for every budget

5 expert-approved CC creams for mature and aging skin

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