Ratan Tata Invests In Cashback & Coupons Site, CashKaro

Ratan Tata Invests In Cashback & Coupons Site, CashKaro

Gurgaon-based cashback & coupons site, CashKaro.com, has raised an undisclosed amount in funding from Ratan Tata, the Chairman Emeritus of Tata Sons. The investment is made by Tata in his personal capacity.

Founded in 2013 by entrepreneur couple Swati and Rohan Bhargava, CashKaro, works on an affiliate model and offers users cashback & coupons across 1000+ partner websites including Amazon.in, Snapdeal, Paytm, Shopclues etc. Besides, its members can also compare prices & discover products on its portal. It receives a commission from retailers from which it pays Cashback.

The company has over 10 Lakh registered users on its portal and receives over 5 Mn page views every month. It has already credited INR 30 Cr. in real cash as cashback to its members and looks to cross INR 1000 Cr. in GMV in the next few months.

Speaking on the development, Swati & Rohan Bhargava, co-founders at CashKaro.com said, “The funding from Ratan Tata marks another milestone in CashKaro’s three-year journey. We are privileged to have him come on-board as an investor. An investment by him is an affirmation of the opportunity that CashKaro is addressing and the relentless efforts of the team towards building a large, valuable savings destinations that millions of Indians love. His expertise and insight will be immensely helpful as CashKaro.com expands to newer markets and pursues an aggressive customer acquisition strategy.”

The funding comes just two months after the startup raised about $3.7 Mn (INR 25 Cr.) in its Series A round funding led by Kalaari Capital.

Ratan Tata is on the Advisory Board of Kalaari Capital and lends his expertise to guide and mentor Kalaari portfolio founders.

Prior to that, CashKaro had raised $750K in 2013 in angel funding from London-based investors from companies like Paypal, Investec, Goldman Sachs etc.

Other players operating in this space (coupon and cashback) include Cuponation, Couponchaska, Mydala, PennyFul and Times Internet-backed Coupondunia.

 


Welcome to Flash Feed, your essential source for breaking news and innovation from around the web – bite-sized and updated all day.


You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Ratan Tata Invests In Cashback & Coupons Site, CashKaro-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Ratan Tata Invests In Cashback & Coupons Site, CashKaro-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Ratan Tata Invests In Cashback & Coupons Site, CashKaro-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Ratan Tata Invests In Cashback & Coupons Site, CashKaro-Inc42 Media
Ratan Tata Invests In Cashback & Coupons Site, CashKaro-Inc42 Media
You’re in Good company