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Editors' Picks

Courtesy Danielle Murphy

Beauty

I tried the viral cordless straightening brush — now I can style my hair from anywhere

Courtesy Danielle Murphy

Beauty

Haus Labs, Il Makiage, E.l.f.: Which foundation has the best coverage, finish and price?

Courtesy Madison San Miguel

Beauty

My favorite blush is dewy, buildable and pigmented — and it's even good for my skin

Split image of someone before and after wearing shapermint wear
Courtesy Kamari Stewart

Style

I can't live without these three pieces of shapewear — and they're all under $30

Editor-tested and -approved picks for better living.

Stinky sneakers? I tried popular shoe deodorizers — these were the best

Ranked: The best reusable paper towels, tested by editors

Ranked: I tested and wore black turtlenecks for a month — here are my favorites

I’ve walked over 100,000 steps in these award-winning sneakers and my feet haven’t ached once

Missing your summer glow? This viral tinted serum gave me instant vacation skin

These 'tummy-control' leggings are comfy, flattering and only $20

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More finds and favorites

Editors say these viral leggings live up to the hype — and they’re on sale

I don't buy expensive jewelry, but these affordable necklaces would fool anyone

This portable washer has saved me time and money — I can’t recommend it enough

This Amazon cardigan guarantees cozy comfort — and it's officially my go-to for fall

I shower, sleep and sweat in these $13 hoops — they're still in great condition

My secret to elevating any casual outfit? This $9 accessory from Amazon

This $15 face mask is reviewers’ top choice for clearing pores

I always thought this viral foundation was too good to be true — then I tried it

This $36 Amazon button-up is my favorite piece to wear for transitional weather

Hot rollers have made a comeback, and this affordable set has impressive results

I'm not exaggerating when I say I live in this comfy Amazon sweatshirt

My favorite ring costs less than $16, but looks like luxury

This Apple-approved screen cleaning kit makes my devices and glasses crystal clear

Dryer lint buildup can become dangerous — this tool makes it easy to remove

Tired under eyes? This color corrector is a quick fix to treat and cover dark circles

From the slopes to après-ski in Aspen, I stayed warm and dry in this Patagonia thermal top

I finally tried Lululemon's Align leggings — and they've become my favorite pair

I found a sweatshirt from Amazon that will actually keep you warm this winter

This bodysuit is the most flattering I’ve tried yet — and it's on sale

This pair of flare jeans doesn't 'overpower' my petite frame — plus, they're less than $35

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Flexitol Heel Magic For Dry Skin

We found an affordable fix for dry heels this winter.

$9.99

Amazon

Dove Hair Mask

This affordable treatment is a 10-in-1 serum.

$9.98

Amazon

The Ordinary Retinol Serum with Squalane

This affordable formula targets signs of aging, according to the brand.

$9.30

The Ordinary

$14.29

Amazon

Redken Acidic Bonding Concentrate Serum

This serum promises to repair broken strands.

$45.00

Amazon

Otstar Jar Opener Bottle Opener

Make opening any kind of jar easier with this tool.

$6.99

$9.99

Amazon

Brooks Ghost Max 2

One editor has ran thousands of miles in these shoes.

$150.00

Brooks

Maybelline TattooStudio Eyeliner Pencil

Perfect an eye makeup look with this longwear pencil.

$8.48

$8.99

Amazon

$9.99

Ulta

Women's Wrangler High Rise Bootcut Jean

Bootcut jeans are having a moment, and we love this pair from Wrangler.

$69.99

Wrangler

Apple AirPods 4

These popular headphones have enhanced audio features, per the brand.

$99.99

$129.00

Amazon

O'Keeffe's Working Hands Hand Cream

Dry hands? This thick cream promises relief.

$8.88

$9.99

Amazon

Sam's Club Membership (1 Year)

A Sam's Club membership offers extra savings, Sam's Cash and more.

$25.00

$50.00

Sam's Club

Ray-Ban Meta Smart Glasses

One editor loves these high-tech glasses for gift-giving.

$299.99

Ray-Ban

Maybelline Sky High Mascara

This Shop TODAY Beauty Awards winner promises to lengthen and lift lashes.

$8.32

$12.99

Amazon

$12.99

Ulta

$9.99

Target

Deck of Scarlet Threeway Solid Lip Oil

One Shop TODAY writer loves how “young” this oil makes her lips look.

$28.00

QVC

Aquaphor Healing Ointment, 2 Pack

Protect dry skin this winter with this tried-and-true formula.

$6.97

Amazon

Canopy Filtered Showerhead

This showerhead promises to promote a healthy scalp.

$125.00

$150.00

Canopy

Air Fryer Magnetic Cheat Sheet Set

Make sure your meals are cooked to perfection with this cheat sheet.

$8.98

$15.99

Amazon

Medix 5.5 Retinol Firming Moisturizer

This Shop TODAY Beauty Awards winner promises to reduce wrinkles and fine lines.

$25.98

Walmart

$19.99

$24.99

Amazon

Neutrogena Makeup Remover Eraser Stick

This makeup remover pen is a quick fix for common makeup mishaps.

$7.03

$12.59

Amazon

Socks and slippers and booties, oh my! Our favorite cozy footwear to keep your feet warm

From skinny jeans to bell bottoms — all of Shop TODAY's favorite jeans, all in one place

I wear these joggers everywhere — from the Grand Canyon to NYC

Finally, a pair of jeans that sculpts, stretches and slims!

This $30 Quince cashmere-blend sweater is so soft and is my new go-to

I've searched high and low for the perfect jean — this pair is made to fit every body type

I shop for a living — here are the Amazon winter fashion essentials I’m adding to my cart

This pair of Amazon joggers feels expensive, but they're less than $40

I wore these $20 fleece-lined tights in 5-degree weather and stayed warm all day long

From Skims to Goop, these are the tried and true celebrity brands we love

Are you a night owl? This reading light is my favorite home gadget

This mold remover will leave your bathroom cleaner than ever

Goodbye neck pain! This expert-approved pillow is a game changer for side sleepers

This Amazon duvet set is soft, wrinkle-free and has over 67,000 five-star reviews

Stubborn shower buildup? This bathroom solution doesn't require harsh scrubbing

Cleaning my water bottle was such a chore, then I tried these $8 bottle tablets

This $25 furniture repair balm removed years of scuffs and cracks

Chefs, restaurant workers and more swear by this $3 cleaning powder — and so do I

This stone bath mat makes water instantly disappear

Need a last minute gift idea? This $9 festive phone charger is a jolly stocking stuffer

This $11 luggage scale can save you hundreds in baggage fees

Ease leg swelling, foot pain and more with these $12 compression socks

I never used to clean my AirPods — until I discovered this effective and easy-to-use tool

I tried the Ray-Ban Meta smart glasses and they're worth every penny

Amazon Kindles are on sale for Prime Big Deal Days — plus books to shop

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.