Telekom together with youth created the concept of KraftLab and its framework has also been shaped by the successful innovators of the Z and Y generations.
At the opening of the new KraftLab creative space in Debrecen, successful innovators of the Z and Y generations talked about the importance of digital tools and techniques, as well as the strength of the professional expert background that Telekom Kraft can provide for them.
“It’s very exciting for me as a physicist that Kraft is about experimentation, continuous trying, and the opportunity for improvement. KraftLab’s equipment is not only unique but it’s available to college students for free, which is a huge opportunity. If you need greenbox studio technology, a 3D printer, a podcast room to implement your ideas, you can find it here. You can also network with young people of similar interests,” Janka Sára Molnár, one young physicist, said.
“Research shows that it is important to gen Z to express their creativity and to create together. These needs have intensified especially after the COVID-19 restrictions. However, it is also important to mention that people talk a lot about generation Z but they don’t really ask them; KraftLab is a possible answer to this issue,” Tomi Trunk, a gen Z expert, said.
Attila Szabó, Telekom’s Commercial and Brand Communications Director, explained that they were always considering physical locations, but due to the pandemic, only online implementations were possible in the past. Now, the Kraft community provides a wide range of opportunities for young people to develop and contribute to their work with the newly opened building also in Debrecen.