So far, February has welcomed cold weather, holidays and our personal favorite: new trends and launches. Although we're still in the midst of it, our team is keeping track of the products we'll want in our arsenal to transition into spring.
In fact, Julie Ricevuto, Shop TODAY's commerce editor and producer, recently shared some of her favorite products that have been taking off this past month, including viral finds that you, too, should have your eyes on.
Owala's newest leakproof water bottle, lightweight cardigans for transitional weather and more trending products are what you can expect. Keep reading to discover the latest and greatest trends taking off in February.
Trending products seen on TODAY
Amazon Essentials Women’s Lightweight Long Cardigan
While it might seem ages away, it is nearly time to bring out your lighter layers. One of our favorite transitional pieces is this long Amazon cardigan, which Ricevuto says is one of the easiest ways "to elevate any outfit" as you go from season to season. "It's lightweight, has a flattering fit and provides great coverage without the bulk of a heavy coat," she adds. Plus it's the lowest price on Amazon in 30 days, according to the retailer, so a great time to snag it.
Skechers Go Walk Joy Sneaker
Ricevuto suggests that Skecher's podiatrist-approved Go Walk Slip-On Sneaker is the shoe "you are going to want to slip into" once it is officially time to ditch your winter boots. "They're great for walking, running errands and everyday wear," the editor raves. And now that spring break is near, you may even want to pack them in your travel bag, says Ricevuto, since they're a convenient option for slipping on and off at the security line.
Owala 20oz SmoothSip Slider
Tired of unreliable tumbler lids? This new launch from Owala will have you covered. The slider lid is entirely leakproof (when closed), so you can toss it in your bag without worrying about an unexpected clean-up. It also has an insulated stainless steel body to keep drinks cold for up to 24 hours and hot for up to 6 hours, according to the brand, and the brand's beloved SmoothSip spout for an enjoyable sip.
Owala 12oz SmoothSip Slider
Prefer a smaller size? This adorable 12 oz tumbler is convenient for travel or to gift to a little one.
The Ordinary GF 15% Solution
The Ordinary calls their newest addition an "age-support serum to treat common aging skin concerns." "The G-F stands for growth factors," explains Ricevuto, which is one of the most trending ingredients in skin care right now, she adds. "The brand says they help minimize skin damage and combat signs of aging."
Glossier Black Cherry Balm Dotcom Lip Balm
According to Pinterest's annual trend report, 2025 will be a very cherry-coded year. Black cherry makeup is already going viral on social media, and Glossier's Black Cherry collection is one of few brands who are getting on the trend.
One of Ricevuto's favorite products from the line is their Balm Dotcom in Black Cherry. For those suffering from dry, flaky lips, this lip balm helps keep lips moisturized for up to 12 hours, and adds a fun pop of color to your lip care routine.
Shop more products from Glossier's Black Cherry Collection:
- Glossier Cloud Paint Gel Cream Blush, $22
- Glossier No 1. Pencil Creamy Long-Wearing Eyeliner, $18
- Glossier Lip Line Enhancing Hydrating Longwear Lip Liner, $18 (currently out of stock)
UWantMe Dimmable Touch Lamp
"The term 'smart lighting' had 77,000 searches on Google last month, so it's safe to say this kind of light feature is all the rage for 2025," claims Ricevuto, such as this dimmable touch lamp. Place it in the hallway, in the kid's room or anywhere else in your home where you need extra light. Plus, there's different modes, colors and brightness variations to use the lamp as a night light or for bedside reading.
More trending products to shop
17 Mile Gold Hoop Earrings Set
"The term 'gold hoop earrings' has over 128,000 searches on Google in the past month," mentions Ricevuto, which just proves that they'll never go out of style. We love this six-piece earring set from Amazon, which includes a variety of styles that are each hypoallergenic, and lead- and nick-free for sensitive ears. Reviewers even say their ears haven't turned green after long wear.
Gap High Rise ‘70s Flare Jeans
Ever since the year's biggest football event, flared jeans have been trending. One of our editors favorite picks is this one from Gap, which appears to be making a comeback in 2025.
Elefezar 18K Gold Plated Sun Heart Pendant Necklace
This sunny heart necklace is what Shop TODAY contributor Chassie Post has worn multiple times on the show. She loves how it is already a statement on its own.
Dove Bond Strength Hair Mask
Dove's Bond Strength Hair Mask is a current Shop TODAY reader favorite. We're guessing the attractive price point and promise of reducing 10 signs of hair damage is the reason behind the love.
RoC Derm Correxion Lip Volumizer
This new launch from RoC promise dramatic results, and Ricevuto is a fan. The non-invasive lip treatment uses hyaluronic acid and pro-collagen peptides to hydrate and add instant volume for full, plump lips. And with continued use, these results should last, too, according to the brand.
E.l.f. Cosmetics Monochromatic Multi Stick
A previous Gifts We Love winner, the Monochromatic Multi-Stick from E.l.f. Cosmetics is an editor favorite for its multi-use benefits. You can use it on the eyes as an eyeshadow, apply to the lips as lipstick and on the cheeks for a pop of color.
On Cloudsurfer 2 Women's Sneaker
"These just launched, and they might be my favorite On sneaker yet (and I've tried a lot)," raves Ricevuto. "The cushioning is soft and comfortable, but still sturdy enough to carry me through my runs. And I love how springy and flexible they are."
Meet the expert
- Julie Ricevuto is a commerce editor and producer at Shop TODAY. She has a decade of experience covering everything from beauty to health and wellness content, with a particular interest in articles about skin care and makeup.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
